Missed this Shop Talk discussion in September.

Shop Talk discusses the anthropologists who no longer observe tribal people out in the jungle, but watch us instead.

These days we're the tribal people, it's us they're observing as we go about our daily lives and over the past few years especially, what we do and why we do it is becoming of increasing interest to business.

Accountants, for instance, how they react to a mountain of emails; why middle class mobile phone users in China take their phone to the temple to be blessed; how we do the shopping.