Deloitte, risk aversion and "Just say no" to blogs
Anu points to Deloitte's decision to say no to blogs last month. Briefly:
- Ryf Quail, Deloitte's director of digital marketing and communications, made the proposal to blog. He describes himself as "an extreme outlier".
- Chief Marketing Officer David Redhill suggested that their
"holding pattern should be risk-averse and watching how it develops"
- Because, essentially, they need to be discreet about their clients.
- And monitoring the blogs would mean they were untimely.
None of my business what they do, but it's kind of sad. Risk aversion and watching how things develop. It is possible to be risk-averse and active. To paraphrase, I wonder whether "small steps, loosely" joined was mooted as a policy?